The Choice Factory by Richard Shotton culture risen from the freezing mists

risen from the freezing mists and flooded marshland of the River Neva on the western edge of Russia

the picture grew “dark”: she learnt he had massacred hundreds of Aborigines

As a young boy

but even now

at times valedictory

The Choice Factory by Richard Shotton culture risen from the freezing mistsBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real life